Wow - Epic necroposting here, FHF!
Admittedly, I am bit behind on forum threads except the occasional film blurb and Now Playing. It may also be I have already read the above and simply forgotten.
Regarding the rest of your reply, in being so blunt, I pointed out that this was quite some years ago, Hopkins was referring to a single track and the situation may have improved by way of disclaimer. You ask why he would go to all the effort for such shitty pay, but this implies he composes with a view to earning a living from Spotify, which is patently bollocks. Permission to allow streaming platforms hosting rights requires no effort from him at all, less still if it's down to his record company or distributors, so I consider this remark to be largely meaningless.
Either way, as numerous articles in this thread prove, Spotify's business model does not centre art and artists, all of which were authored more recently than the post I saw from Hopkins. I probably should have chosen a more current example, but was just getting into him at the time and so it's the one that always sticks in my brain. With that in mind, while I notice you do not include a citation for the 2021 figure, which would indeed be a vast improvement, I'm gonna take it at face value and spend some time dancing with it.
Two hundred quid for one hundred thousand streams is £0.002 per play. In other words, in a situation where the artist has sole rights, they earn one five hundredth of a penny each.
One five hundredth! I appreciate you want to "show another side the argument", but even if your mate is not exaggerating, you think that's fair remuneration, do you? (Consider this rhetorical - I ask merely to make my point.)
Applying this to Hopkins' monthly stream rate specifically, do you know what £0.002 per play amounts to in terms of cash-in-hand? Three thousand pounds. For a million and a half plays! I mean, FFS. This guy is one of the most respected electronica artists in the frikking business and has a global platform. I'm going to assume that his record company and/or distributers will take a cut of that, so even if I'm being extremely generous here and suggest an even split, the guy earns only three hundred quid more than your mate alleges he receives per month.
Applying the cited figure to the twelve hundred pounds and reverse engineering, he would have to be racking up six hundred thousand streams per month, assuming he is completely independent and paid one hundred percent of the profits with no middlemen skimming off the top. If there is record company or equivalent involved, then he's gotta be streaming vastly more than this to be bringing in those kind of sums.
Furthermore, I just checked and here are the listener figures for ten different artists in alphabetical order that randomly sprang to mind, all of whom are considered successful within their sub-genres, mainstream and niche:
- Aphex Twin, 1.7m
- Boards of Canada, 880K
- Eat Static, 27K
- Minilogue, 30K
- Orbital, 516K
- Plaid, 192K
- Prodigy, 1.8m
- Shpongle, 182K
- The Orb, 321K
- Underworld, 1.5M
Now, you never said which genre it was, so I've made an assumption that it's some kind of electronica and stuck to that for the purposes of this comparison, which begs the question. Who on earth do you know that's more popular than Orbital? (Consider this rhetorical too - I ask purely to justify my scepticism and don't expect you to name anybody out of respect for their privacy.) Of course, it could be argued that Orbital are kinda old school, so most of their punters will be too and maybe this impacts listening figures, Spotify being one of those modern thingies that all the kids use.
Instead, let's look at the artist closest to the projected 600K figure, assuming one hundred percent royalties. Your friend is on a par with Max Cooper, whose 2018 album
One Hundred Billion Sparks was insanely popular within its niche and considered his breakthrough by many (very Hopkins-like in places). More recently, he released a collection based on the works of minimalist legend, Philip Glass, presumably with his blessing...
...and you ask why I don't buy it?? Come on, dude, Christ on a bike! I do not need a degree in maths to realise there's something a bit fishy about this claim. In answer to point two of your post, I don't think you gain anything by backing him - that didn't even enter my head. He's your friend, end of. And if a friend of mine told me xyz about their business stats, in the vast majority of situations, I would trust them too (cf. your third point), but therein lies the rub. He isn't my mate and I don't have to.
Perhaps more relevantly, I have done a lot of reading about Spotify's practises, first when the platform exploded on the scene, then again over the past year. That's because I was offered a spare user account last December by a buddy of mine with premium (she makes Spotify playlists of my top annual music picks). In the same discussion, another pal offered to purchase one for me as an early birthday gift. OK, then, I thought - let's update my understanding, because these were incredibly generous offers and it goes without saying I appreciated them very much. Admittedly, it was a good few years since I looked into the situation, not counting a couple of articles I chucked in here last summer, having deciding long ago that Spotify wasn't something I could support.
And you know what? I doubled down on the prevailing opinion that they are thieving shitbags and I didnae want a bar of it, not even at someone else's expense. I don't doubt
you, Chris, but your mate would have to be six times as popular as your own nomination of Ott to earn those sorts of amounts, so unless he's Max Cooper, you'll forgive me if I continue to doubt that.